Case Study A Customer Centric Company Essay - 1700 Words

A Customer-Centric Company Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profits and gain competitive advantage by providing a positive customer experience not only at the point of sale, but also, after the sale (What is customer-centric, n.d.). This American company is headquartered in Seattle, Washington and was founded by Jeff Bezos in 1995 (amazon.com). Jeff Bezos is a visionary who saw the opportunity to use technology as a platform for retail purchasing, originally books, but soon expanding into nearly any item imaginable that could be shipped (Cuneo, 2000). Mr. Be zos named his company after the world’s longest river, and today, it is easy to see that Amazon’s success and market niche, appears to be flowing abundantly, and streaming excellent customer service. While Amazon operates in North America, e-commerce stemming from the Amazon.com extensions were designed specifically for Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom and the United states. AccessingShow MoreRelatedDifferent Definitions Of Marking Orientation And Its Relation On Consumer Centric Approach1638 Words   |  7 Pagesvarious definitions of marking orientation and its relation toa consumer centric approach. Production, product and sales orientations will be discussed with a focus on product orientation and its relation to the Japanese market. The new form of consumer centric approach to the market orientation, based on the internet with a focus on information tracking done by companies will be assessed. 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